CC Finance was founded by Barbara Cação, a commercial finance specialist known for bringing clarity, structure and strategic thinking to complex funding situations. Unlike most brokers who come from product‑driven sales backgrounds, Barbara’s career began in financial and marketing communications, where she learned how to analyse businesses, shape narratives and communicate with precision — skills that now give her clients a decisive advantage in lender positioning and transaction strategy.

Barbara’s approach is shaped by a lifetime of operating at a high professional standard. She was one of the few women in Austria to earn a competitive Executive MBA scholarship in the 1990s, an early recognition of her analytical strength, leadership potential and ability to think beyond convention. Today, she continues to operate at board level as a Board Member of the Executives’ Association of Great Britain, a network of senior business leaders across UK industry.

This background gives Barbara a perspective that most brokers simply don’t have. She understands business models, cashflow behaviour, risk, stakeholder communication, and the commercial logic behind a transaction — not just the lending criteria. Her work is defined by strategic thinking, intelligent structuring and a deep understanding of how lenders assess complex cases.